Facebook has been making quite the number of changes over the last little bit and one of them has impacted Facebook pages that are owned by businesses. Guests may be seeing fewer and fewer of your posts. This is due to a change in their algorithm where basically if your post is not engaging enough, it may not show up in the newsfeed of those who “Like” your page.
There’s an option called “Promote” where you can pay to have it show up, but it is quite possible that you just do not have the budget in order to do this. Let’s look at some other ways that may help.
This is by far the most important. When you increase engagement on your Facebook post, the more it shows up in the newsfeed. The more likes you get, the more people tell Facebook that this post is important and worth seeing, and the more they show it to other people. If your fans don’t do anything to it, this tells Facebook that it’s not very important and that it’s not worth showing to other people.
Here are a few ways you can do this:
- Make your content engaging by asking questions of your fans.
- Images have been shown to create more fan engagement than just text links. People like to look at photos, and if you post some interesting pictures that people can relate to, they will be much more likely to leave a comment.
- Contests and giveaways are also effective ways to increase fan engagement on your Facebook page. People always love to win things, and they will keep checking your page to see if they have won.
- Try to time your posts to the times of day when people are most likely to be checking their newsfeeds, such as first thing in the morning, at lunch time, and after dinner.
Add To “Interest List”
Another way to ensure that people almost always will see your posts is to have your fans put your page on a special “favorite pages” list. You will have to educate your audience how to create this list but its really quite simple. Ask your guests to hover over the “Liked” button on your Facebook page and then they will see a drop-down with the option to “Add To Interest List”, click there and your guests can now create their list. They can create these lists for any number of pages that they like.
Now you know about this, how do you get started? I have always found that asking is the easiest way. Educate your fans on what is happening and give them the steps they can take so they can continue to engage with your content.
How do you get guests to engage with your Facebook posts? Have you already educated them on this? Let me know in the comments below.